Ethics and Governance Essay

With reference to the Oxford English Dictionary (2012), ethics is described as the science of morals. It is also the agency of study with regards to the values of moral obligations of what is right or wrong. It also covers human behaviour. A company makes many decisions in a course of one day. It may include, launching new products, doing Public Relations, making sales, rewriting company policies and the recruitment or retrenchment of people, just to name a few. All business aims to do so ethically. To conduct business ethically, a business must first commit to adhering to laws and regulation (Timms, 2009). These are clearly defined, as they are in black and white. However, once the definition of what is ethical becomes contested, ethical dilemmas will arise. An ethical dilemma occurs when there is a situation which all alternate choices and behaviours have been deemed undesirable, and that there may be potential ethical consequences when one is unable to identify the right from the wrong. An example of an ethical dilemma is of follows, where one faces a conflict between his ethical code and his business aims. Cadbury, the chocolate producer, was offered a contract by Queen Victoria to send decorative tins of chocolates to every single one of her soldiers in the Anglo-Boer war in South Africa (Andrews, 1989). However, since he was against the war, which resulted in him deciding to resolve this conflict by completing the order without profit. According to Sir Adrian Cadbury (1987), his grandfather â€Å"made no profit out of what he saw as an unjust war. The additional work benefitted his employees, the royal presents consisting of tins of chocolates were sent to the soldiers, and it was a win-win situation. In a business, there are 3 levels of ethics: the ethics of the governing body, workplace ethics and individual ethics (Trevina & Nelson, 2011). A governing body usually is made up of a board of directors, whose aim in the company is to make good corporate practices easier and more available for employees. They too must drive and motivate employees to strive for good performance, conformance and results. Workplace ethics are important, as it ensures a conducive and supportive environment to work in. There must be equal treatment among and within subgroups, open communication between levels, and information must be transparent and readily available. Individual ethics is affected by four complementary elements. Individuals must be able to identify ethical issues; recognise the values and priorities through their grasping of principles, rules, norms and theories; developing their individual sets of reasoning and perception; and improving the strength of one to act upon such decisions (Trevina & Nelson, 2011). Before a difficult decision is made, the shareholder or the manager has to think a problem though. One way to do so is using Kidder’s Ethical Checkpoints (2006). He has 9 checkpoints which he feels will lead to an ethical decision being made. First, the manager needs to recognise that there is a moral issue. After determining the actor, he has to gather the relevant facts. Next, he tests for right-versus-wrong issues as well as paradigms. After applying resolution principles, he has to look for a third way before making the decision. After the decision is made, he has to revisit and reflect on the decision. After much research, I feel that Utilitarian approach is the most useful in guiding company decisions. I will explain why below. A decision is only ethical, according to the utilitarian principle, if it has the greatest net utility as compared to any other alternatives. As a decision maker, he must evaluate and weigh every option present to him. He must determine if there any positive or negative utilities arising from the option, before selecting the option that has the greatest net utility (Fuitzsche, 2005). It is very similar to the cost-benefit analysis used by stakeholders to consider the costs and benefits of a potential business decision. According to someone applying the utilitarian principle, a decision is only ethical if it has the greatest net utility and benefits the most people. An example of the utilitarian approach is when, during office hours, a company monitors their employee’s habits like tobacco consumption, as one man’s actions can affect the entire workplace. A prominent example is in Singapore, where there is the Smoking (Prohibition in Certain Places) Act. This act aims to protect the public from the hazardous effects of second-hand smoke. (Smoking Prohibitions, 2012) By making sure that employees do not smoke around the office, there would potentially be less health problems, so lesser sick employees which mean improved productivity and greater yields. There are two types of utilitarianism, act and rule. Act utilitarianism targets problems in the short run while rule utilitarianism targets problems in the long run. While act utilitarianism looks at the total aftermath of a single act, rule utilitarianism looks at the repercussion over a series of acts (Fuitzsche, 2005). For example, bribing is frowned upon. An example of bribing occurred in NES China in 1998. NES’s government affairs co-ordinator proposed giving gifts to government officials to establish a working relationship to help get its application approved. The other members were horrified, as this was considered bribery and a criminal offence in their country (Joerg & Xin, 2009). Under act utilitarianism, if bribing means that the company will get the business contract, thus allowing the employees to keep their jobs, it is ethical. However, under rule utilitarianism, this is not the case. Bribing, thou it will work in the short run by generating business, however, in the long run, potential customers will question if you got the job through bribing or because of your superior products you are selling. Therefore bribing does not provide the greatest utility (Fuitzsche, 2005). However, the utilitarian approach does have several limitations. Therefore other ethical theories have to be used together with the utilitarian approach in making company decisions. Firstly, there will be some people who will be at a disadvantage. A decision, according to the utilitarian principle, is only ethical if it has the greatest net utility. However, increasing net utility sometimes causes serious issues and affects people negatively. One notable historic example was the construction of the Great Wall of China (Construction of the Great Wall of China, 2006). Three hundred thousand prisoners and peasants were reportedly conscripted to help construct the great wall. It is said that ‘for every block laid down, one labourer lost his life.’ In terms of utilitarianism, a significant positive net utility was creates, as the great wall restricted the nomads and protected China. The Chinese citizens were safe for many years to come, at the expense of these three hundred thousand prisoners. Secondly, it is challenging estimating the results or effects of a business decision made. Also, a unit of currency gives more benefits to a poor person than to a rich person (Fuitzsche, 2005). In April 2012, all national servicemen in Singapore Armed Forces, Singapore Civil Defence Force and Singapore Police Force received a $60 p ay raise (Chua, 2012). A Recruit, who once earned $420, now earns $480, while a Lieutenant, who once earned $1120, now earns $1180. This increment would mean more to a recruit, who had a 12% pay increment, as compared to the Lieutenant, who had a 5% pay increment. It shows that it provides more utility to the poorer recruit. Therefore calculating if a decision maximises utility is difficult. Thirdly, not only are the consequences of a decision made hard to foresee, some decisions have consequences which are not easily or unable to be measured. In August, Apple manufacturer Foxconn improved on the working condition of its factory in China, such as introducing more breaks, lowering overtime, doubling wages and having better maintenance of safety equipment. (Rushe, 2012) Louis Woo, special assistant to the chief executive of Foxconn also released a statement, lamenting that reduction of overtime meant that they ‘needed to hire more people and implement more automation, more investment on robotic enginee ring’ (Yip, 2012). These costs to the company are easy to determine. However, the gains in utility from these implementations are difficult to tell. Would productivity increase? Will employees be more loyal? Will turnover rate be significantly lesser? Consequences like these are hard to measure. Lastly, utility gained from these business transactions mean different things to different people (Fuitzsche, 2005). Some managers gain utility from maximising their employee’s happiness. Some managers calculate utility as one which will increase their material wealth. Below I will compare utilitarian ethical theory with egoism and moral rights approach, to show that while utilitarianism has it flaws, it is still the more useful ethical theory. The utilitarian and egoism ethical theories are rather similar. Decisions made using egoism ethical theory will often provide the most favourable outcome to oneself, no matter how others around are affected (Fuitzsche, 2005). The other parties may not be harmed or disadvantages, but to the decision maker, it is of no concern. The decision maker using egoism thinks about how the proposition would involve him (Collins, 2009). If the proposition adds onto his interest, it is right. If it does not, it is wrong. However, the decision maker using utilitarianism thinks about how the preposition involves everyone affected by it. If the preposition done is advantageous to the most number of people, it is right. If it is harmful to the most number, it is wrong. Egoism is very similar to the philosophy of Adam Smith (1790). Egoism according to Smith is an excellent market allocating tool, which benefits society if one cares for their interests in the long run. Egoism usually views things in the short run, which is similar to act utilitarianism, which evaluates what happens in that one incident. However, while utilitarian considerers the total positive net utility, egoism only considers the decision maker’s se lf-interest. Thus decisions made using egoism would be deemed as unethical. The rights a principle gives you assured moral or human rights because you are a human being. The moral rights approach stresses that human beings have essential rights and power of choice that cannot be taken away by an individual’s action. Gerald Cavanagh (1990) explains six rights that he affirms are basic to business work. They include life & safety, honesty, privacy, freedom of conscience, freedom of speech and lastly private property. One example is regarding Firestone and their tires. In America, 1978, the National Highway and Transportation Safety Administration (NHTSA) began investigating the relation between Firestone’s Wilderness AT tires on Ford’s explore sport utility vehicle. The problem of Firestone’s tire separation was known internally at Firestone and by the automobile manufacturers; however, instead of recalling the tires, they kept it in the market, resulting in 150 preventable deaths and 500 injuries (Henn, 2009). As facts leaked out that were damaging to both companies, they became more aggressive in its defence. Firestone appeared to have violated several human rights. The firm knew that the tyres would create a hazard to humans. And by refusing to recall its products, it violated the right to truthfulness when the truth was extremely important. Even after the whole incident was resolved, public trust in Ford wavered. According to Henn (2009), a position of trust with the public that took many years and millions of dollars to build was severely damaged. According to the utilitarianism theory, an ethical decision is one that produces the most amounts of advantages to the majority of people (Trevina & Nelson, 2011). However, according to the moral rights approach, an ethical decision is one that does not breach on the rights of another. The utilitarian approach is best for countries with high collectivism while moral rights approach is best for countries with high individualism. According to Hofstede (2007), most Asian countries scored below average on Individualism. Singapore is no different, so the utilitarian approach is more applicable in companies here. According to Johnson (2007), there is the five ‘I’ format with regards to making decisions. A problem must first be ‘identified’, before it can be ‘investigated’. Next, one has to be ‘innovative’ in coming out with many solutions. After this, a solution has to be ‘isolated’ and then ‘implemented’. Making an ethical decision is easier when one applies an ethical theory. A decision made using the utilitarian theory is ethical if it provides the greatest net utility, and produces the greatest benefit for the largest amount of people. Rules developed under utilitarianism can become a moral code to be used throughout the company. Thou it has its limitations, as it is difficult to measure utility, or figure out the consequences of a decision, and that it might not benefit everyone, but it is still better as compared to egoism or moral rights approach. Utilitarian is the most useful theory in guiding company decisions, and when used together with moral rights and egoism, it shows what it means to be ethical.

Jean Piagets Theory Essay

Piaget’s theory is based on stages, whereby each stage represents a qualitatively different type of thinking. Children in stage one cannot think the same as children in stage 2, 3 or 4 etc. Transitions from one stage to another are generally very fast, and the stages always follow an invariant sequence. Another important characteristic of his stage theory is that they are universal; the stages will work for everyone in the world regardless of their differences (except their age, of course, which is what the stages are based on!) Piaget acknowledged that there is an interaction between a child and the environment, and this is a focal point for his theory. He believed a child cannot learn unless they are constantly interacting with their environment, making mistakes and then learning from them. He defined children as â€Å"lone scientists†; he did not identify any need for teachers or adults in cognitive development. Children have all the cognitive mechanisms to learn on their own, and the interaction with their environment allows them to do so. To put this in perspective, another theory by Lev Vygotsky suggested that the interaction is not important at all; the child will learn when encouraged to with an adult’s assistance. I will be explaining then contrasting Vygotsky’s theory to Piaget’s in my next post – so be sure to check back for that! With the background of his theory explained, let’s look at – The Key Concepts of Piaget’s theory: Before explaining the main part of Piaget’s theory (the four stages), it’s very important to look at some of the underlying principles behind it. Rather than write a stupidly long paragraph explaining it all, I will write the key terms in bold, then explain them in bullet points – just to keep things simple! †¢Schema (pl. Schemata, although some say â€Å"Schemas† for the plural) Possibly one of the most important concepts put forward by Piaget, Schemata help individuals understand the world they inhabit. They are cognitive structures that represent a certain aspect of the world, and can be seen as categories which have certain pre-conceived ideas in them. For example, my schema for Christmas includes: Christmas trees, presents, giving, money, green, red, gold, winter, Santa Claus etc. Someone else may have an entirely different schema, such as Jesus, birth, Church, holiday, Christianity etc. Of course, there are schemata for all kinds of things – yourself (self schemata), other people (people schemata), events/situations (event schemata) and roles/occupations (role schemata). With regards to Piaget’s theory, a child might have a pre-conceived schema for a dog. If the household has a small West Highland White Terrier as a dog, the schema might be â€Å"small, furry, four legs, white†. When the child interacts with a new dog – perhaps a Labrador, it will change to incorporate the new information, such as â€Å"big, golden, smooth etc.† This is known as: †¢Assimilation Simply the process of incorporating new information into a pre-existing schema. So with the â€Å"dog† example, the child assimilated the Labrador’s information into the old dog schema. Assimilation is essentially fitting new information into schemata we already have in place. Unfortunately, this can lead to stereotyping. For example, if an old lady sees a teenager mug another person, she might assimilate â€Å"violence† or â€Å"crime† into her teenage schema. Next time she sees a teenager, her schema will be applied to them – and although they may be a kind person, she will probably show prejudice. Assimilation is normally a simple process, as new information already fits the pre-exisiting categories. †¢Accommodation When coming across a new object for the first time, a child will attempt to apply an old schema to the object. For consistency, let’s use the dog example again. The child may have â€Å"four legs, furry† in their dog schema. When coming across another similar animal, such as a cat, they might say â€Å"Look, a dog!† – that’s assimilation. However, when told that it’s actually a cat – not a dog – they will accommodate the new information into another schema. They will now form a â€Å"cat† schema; â€Å"not all four legged furry animals are dogs – some are cats too!†. They have accommodated the new information. The process just mentioned – of assimilation then accommodation is known as – †¢Adaptation Assimilation and accommodation are the two parts of adaptation – which is simply what it says – adapting our schemata to make an accurate (enough) model of the world we live in. It is a form of learning, but an entirely different form to the kind you’d see in behaviourist psychology for example (such as operant/classical conditioning). †¢Equilibrium Piaget suggested that humans naturally strive to achieve a cognitive balance; there must be a balance between applying prior knowledge (assimilation) and changing schemata to account for new information (accommodation). Piaget suggested that when a child has a schema which doesn’t fit reality, there is tension in the mind. By balancing the use of assimilation and accommodation, this tension is reduced and we can proceed to higher levels of thought and learning (equilibration). QUICK SUMMARY: Children have schemata (cognitive structures that contain pre-existing ideas of the world), which are constantly changing. Schemata constantly undergo adaptation, through the processes of assimilation and accommodation. When seeing new objects there is a state of tension, and a child will attempt to assimilate the information to see if it fits into prior schemata. If this fails, the information must be accommodated by either adding new schemata or modifying the existing ones to accommodate the information. By balancing the use of assimilation and accommodation, an equilibrium is created, reducing cognitive tension (equilibration). Vygotsky’s theories stress the fundamental role of social interaction in the development of cognition Vygotsky, 1978), as he believed strongly that community plays a central role in the process of â€Å"making meaning.† Unlike Piaget’s notion that children’s’ development must necessarily precede their learning, Vygotsky argued, â€Å"learning is a necessary and universal aspect of the process of developing culturally organized, specifically human psychological function† (1978, p. 90). In other words, social learning tends to precede (i.e. come before) development. Vygotsky has developed a socio-cultural approach to cognitive development. He developed his theories at around the same time as Jean Piaget was starting to develop his theories (1920’s and 30’s), but he died at the age of 38 and so his theories are incomplete – although some of his writings are still being translated from Russian. No single principle (such as Pi aget’s equilibration) can account for development. Individual development cannot be understood without reference to the social and cultural context within which it is embedded. Higher mental processes in the individual have their origin in social processes. Vygotsky’s theory differs from that of Piaget in a number of important ways: 1: Vygotsky places more emphasis on culture affecting/shaping cognitive development – this contradicts Piaget’s view of universal stages and content of development. (Vygotsky does not refer to stages in the way that Piaget does). 2: Vygotsky places considerably more emphasis on social factors contributing to cognitive development (Piaget is criticised for underestimating this). 3: Vygotsky places more (and different) emphasis on the role of language in cognitive development (again Piaget is criticised for lack of emphasis on this). Effects of Culture: – Tools of intellectual adaptation Like Piaget, Vygotsky claimed that infants are born with the basic materials/abilities for intellectual development – Piaget focuses on motor reflexes and sensory abilities. Vygotsky refers to Elementary Mental Functions – o Attention o Sensation o Perception o Memory Eventually, through interaction within the socio-cultural environment, these are developed into more sophisticated and effective mental processes/strategies which he refers to as Higher Mental Functions. For example, memory in young children this is limited by biological factors. However, culture determines the type of memory strategy we develop. E.g., in our culture we learn note-taking to aid memory, but in pre-literate societies other strategies must be developed, such as tying knots in string to remember, or carrying pebbles, or repetition of the names of ancestors until large numbers can be repeated. Vygotsky refers to tools of intellectual adaptation – these allow children to use the basic mental functions more effectively/adaptively, and these are culturally determined (e.g. memory mnemonics, mind maps). Vygotsky therefore sees cognitive functions, even those carried out alone, as affected by the beliefs, values and tools of intellectual adaptation of the culture in which a person develops and therefore socio-culturally determined. The tools of intellectual adaptation therefore vary from culture to culture – as in the memory example Social Influences on Cognitive Development Like Piaget, Vygotsky believes that young children are curious and actively involved in their own learning and the discovery and development of new understandings/schema. However, Vygotsky placed more emphasis on social contributions to the process of development, whereas Piaget emphasised self-initiated discovery. According to Vygotsky (1978), much important learning by the child occurs through social interaction with a skillful tutor. The tutor may model behaviours and/or provide verbal instructions for the child. Vygotsky refers to this as co-operative or collaborative dialogue. The child seeks to understand the actions or instructions provided by the tutor (often the parent or teacher) then internalizes the information, using it to guide or regulate their own performance. Shaffer (1996) gives the example of a young girl who is given her first jigsaw. Alone, she performs poorly in attempting to solve the puzzle. The father then sits with her and describes or demonstrates some basic strategies, such as finding all the comer/edge pieces and provides a couple of pieces for the child to put together herself and offers encouragement when she does so. As the child becomes more competent, the father allows the child to work more independently. According to Vygotsky, this type of social interaction involving co-operative or collaborative dialogue promotes cognitive development. In order to gain an understanding of Vygotsky’s theories on cognitive development, one must understand two of the main principles of Vygotsky’s work: the More Knowledgeable Other (MKO) and the Zone of Proximal Development (ZPD). More Knowledgeable Other The more knowledgeable other (MKO) is somewhat self-explanatory; it refers to someone who has a better understanding or a higher ability level than the learner, with respect to a particular task, process, or concept. Although the implication is that the MKO is a teacher or an older adult, this is not necessarily the case. Many times, a child’s peers or an adult’s children may be the individuals with more knowledge or experience. For example, who is more likely to know more about the newest teen-age music groups, how to win at the most recent PlayStation game, or how to correctly perform the newest dance craze – a child or their parents? In fact, the MKO need not be a person at all. Some companies, to support employees in their learning process, are now using electronic performance support systems. Electronic tutors have also been used in educational settings to facilitate and guide students through the learning process. The key to MKOs is that they must have (or be programmed with) more knowledge about the topic being learned than the learner does. Zone of Proximal Development The concept of the More Knowledgeable Other is integrally related to the second important principle of Vygotsky’s work, the Zone of Proximal Development. This is an important concept that relates to the difference between what a child can achieve independently and what a child can achieve with guidance and encouragement from a skilled partner. For example, the child could not solve the jigsaw puzzle (in the example above) by itself and would have taken a long time to do so (if at all), but was able to solve it following interaction with the father, and has developed competence at this skill that will be applied to future jigsaws. Vygotsky (1978) sees the Zone of Proximal Development as the area where the most sensitive instruction or guidance should be given – allowing the child to develop skills they will then use on their own – developing higher mental functions. Vygotsky also views interaction with peers as an effective way of developing skills and strategies. He suggests that teachers use cooperative learning exercises where less competent children develop with help from more skillful peers – within the zone of proximal development.

McDonald going to Russia Coursework Example | Topics and Well Written Essays - 1250 words

McDonald going to Russia - Coursework Example The company does this by itself and in consideration of the communities around which they operate. One major factor that has made the company going is that, they have been a focused on doing the right thing just from the beginning. This has made their values define who they are, what they do and how they operate (McDonald, 2010). If McDonald would like to take its restaurant services to Russia, there are various considerations that the company management should take into consideration before doing the launch. The considerations are on the marketing issue of the company. After carrying out an adequate environmental analysis of the companys external environment, it would be wise for the company to include an analysis of how the possibility of launching its products and services in Russia. To be able to do this, the company can consider the analysis around communication, consumption, country culture, and consumer behavior. These are issues in marketing that re usually categorized under 12Cs of marketing. However; for this kind of assignment, just the five Cs are found more appropriate and will highly count when trying to launch McDonalds products in Russia. This report will majorly dwell on the discussion of the consideration of McDonalds entry into Russia and the extent to which part of the 12 Cs mention above will influence its entry into this market. The first C that McDonald would mind thinking about before deciding to enter into Russia will be on Communication. Communication in this sense will mean a lot as communication usually means a lot in any form of business. McDonald, to begin with, will have the task of knowing the major language that is being spoken u the Russians. This would be important as it is a language that facilitates communication. The essence of this is that, it is usually necessary that the company staff communicates with the customers on various issues of concern so that most of the business can be solved. The

Ethical Communication in a Workplace Essay Example | Topics and Well Written Essays - 1000 words

Ethical Communication in a Workplace - Essay Example For this reason, it is important to discuss how the Spiritual Exercises and reflection can be helpful to lead in an ethical workplace, including the possibility of organizational change. The article of Moberg and Calkins on â€Å"Reflection in business ethics: Insights from St. Ignatius’ Spiritual Exercises† provides us the essential contribution to discern the truth and express a good life in business or in a workplace. It is therefore important to know more about what reflection is capable of providing the workplace. Reflection is vital to the achievement of success in the organization and this is one important implication that Moberg and Calkins want to inculcate to their audience. St. Ignatius is so acquainted with the idea that Spiritual Exercises require in depth reflection of things around us, prior to doing the necessary moves that are heading to the moral truth. This idea, no matter how someone might view it outmoded, is still applicable in present time, partic ularly in the business world and the workplace. After all, enough evidence and argument suggest that the structure of reflection is a significant tool in business ethics (Moberg and Calkins 258). ... In the workplace, for instance, people’s emotion may affect how everyone deals with each other on a day-to-day basis. This at some point is most probably the common reason of conflict and poor decision-making along the way, leading further to poor business structure or failure of implementation of the ethical standards in the workplace. However, as stated in the article, anger, depression, and feelings about unfamiliar objects are potentially transformed through reflection (Moberg and Calkins 259). Furthermore, Moberg and Calkins point out that reflection is capable of playing its role in the identification of effective means of accomplishing desired objectives. This therefore means that reflection can actually help in the decision-making process, allowing the entire organization to follow on an ethical standard that is free from the influence of conflicting views, ideas or other related matters. If the organization has clear goal to follow, there is enough opportunity that th e entire team will have the chance to understand what direction to take. In this case, it is evident based on the arguments of Moberg and Calkins that employing Spiritual Exercises and reflection will pave a way for doing what is essentially appropriate or right. At some point, it is clear that when one has to employ this, the achievement of vision will become possible, which is to be the guiding principle or path to take in order to achieve something remarkable or of significant value in the entire organization and specifically in the workplace. Therefore, by employing St. Ignatius’ Spiritual Exercises and reflection, it is possible to go for entire organizational change. A deeper reflection of things and implementation of Spiritual Exercises are things that work from within, but their

Unisys Corporation Term Paper Example | Topics and Well Written Essays - 2000 words

Unisys Corporation - Term Paper Example Due to the fact that the company faced financing problems including a large debt, the procedure of this transformation proved to be not an easy task to accomplish. Today Unisys is a worldwide information technology services and solutions company. The company has presence in numerous areas of the world. On top of the company hierarchy are the Chairman and CEO, as well as the following leading positions: -Senior vice president, Worldwide Human Resources -Senior vice president / President, TCIS / President, WW Strategic Services -Senior vice president / President, Federal Systems (US government) -Senior vice president / President, Global Outsourcing & Infrastructure Services -Senior vice president & Chief Financial Officer - Senior vice president & Chief Information Officer - Senior vice president, Corporate Development - Senior vice president, General Counsel & Secretary -Vice Precident & Treasurer - Vice Precident & Corporate Controller At the subordinate levels there exists a number of Regional heads, that are responsible for specific areas of the world, and below them the country general managers. However the whole organizational structure not strictly vertical. There exist a number of company operations that are decentralized and others that are centralized. Competitors The main competitors of Unisys include the traditional large-scale computer manufacturers such as IBM, group BULL, Fujitsou and HP have been the main â€Å"traditional† competitors of Unisys in its Core business, the mainframes market. In addition during the resent years, those companies, as well as numerous new ones -e.g. consulting integrators such as Accenture - compete Unisys in the new market of Systems integrators and Integrated Solutions Providers. Problems of the Unisys Corporation Although... This essay stresses that most of the leading players realized that in order to maintain their leading position they had to become more client focused, i.e. more focused to the client needs than to just selling computer boxes. In that way they quite successfully transformed their products from just â€Å"computers† to solutions. Their marketing strategy changed in order to be service oriented rather than product oriented. Customers should now have to choose integrated IT solutions, not just IT systems. This is what made the difference. Unfortunately Unisys did not do that well in that field. Although the company did make efforts to become a systems/solutions integrator, by developing consulting services in parallel to selling products, it was not made possible to catch up with competition. As a consequence, the company profitability has fallen dramatically during the recent years. Financial results of the recent years have been relatively weak for a firm of such size. This article makes a conclusion that a new strategy and organizational change are required in order to reposition the Unisys brand name in order to create competitive advantage against its competitors, based on the improvement of the following main elements. Within the last decades Unisys has experienced certain problems due to its lack of solid strategy, increasing competition and market saturation. The company requires revising of its strategy and organizational structure in order to ensure its competitive advantage and leading position in its field in the years to come.

American History 1946-2012 Essay Example | Topics and Well Written Essays - 1000 words

American History 1946-2012 - Essay Example Primarily two objectives, that is, supporting democracy and containment of communism, shaped the US policy for the Cold War. In his â€Å"Joint Address before Congress†, President Truman clearly asserts, â€Å"Greece must have assistance if it is to become a self-supporting and self-respecting democracy.† (Truman, 1947, p. 3) The US policy of containment was fundamentally the outcome of President Truman’s reaction to the Soviet leaders’ expansionist tendency. This policy of containing the expansionist Soviet leaders remains the baseline of the US policy during the whole period of the Cold War. Indeed, almost all of Truman’s descendants, more or less, had attempted to put this policy of containment into operation in different contexts with different measures (Nigel, 2006, pp. 45-49). The Cold War can be considered as a clash of interests between the Soviet Union and the United States of America, the superpowers of the world during the post Second-Wor ld-War era. The war continued from 1947 to 1991. After the World War II, the US foreign policymakers did not need Soviet support any more to defeat the Axis Powers; therefore, they refused to acknowledge the Soviets’ security concern in Europe. ... Indeed, these distrusts and strife between the two superpowers subsequently the 50 years long Cold War ensued. In February 1945, the failure of the Yalta Conference in the Crimea was essentially one of the events which forecasted the Cold War (â€Å"The Cold War†, 2003, pars. 1). Though during the Cold War, ideological, political, economic and military tensions existed at an extreme level, the superpowers did not become involved in any direct war. Rather their military involvements were confined to proxy wars in various geographical regions of interests. Nuclear arm race between the two main parties of the war, the USA and the Soviet Union, began as a response to the superpowers’ desire to overpower each other. (Schweizer, 1994, pp. 69-74) During the Cold War, Kennedy Administration’s cold-war policies diverged a bit from the baseline of the traditional US foreign policy. During the most critical period of the War in the 1960s, President Kennedy adopted a policy, variedly known as â€Å"Flexible Response†, â€Å"Containment of Communism† and â€Å"Reversal of Soviet Progress†, etc, which was more tactful than his predecessor, Dwight Eisenhower’s militarily staunch response to the Soviet Forces (Schweizer, 1994, p. 209). In fact, this diplomatic stance of the Kennedy Administration critically shaped the premises of future American foreign policy. Truman’s policy was to restore economy in the war-affect European countries, since he believed that â€Å"The seeds of totalitarian regimes are nurtured by misery and want†¦They spread and grow in the evil soil of poverty and strife† (Truman, 1947, p. 6). The main goal of his policy was to ensure

Space and Place Assignment Example | Topics and Well Written Essays - 500 words - 1

Space and Place - Assignment Example However, the visit was different as we had to travel to China for the amazing experience. I was excited about this trip as it would give me an opportunity to experience a skywalk or a glass trail that was elevated at four thousand seven hundred feet above sea level. I had imagined a similar experience to that of the Grand Canyon skywalk, but the walk on the glass trail was fascinating, breathtaking and frightening at the same time. Every step that I took on the breathtaking glass walkway reminded me that my life was held by three inches of glass suspended over hundreds of metres from the bottom of the mountain. This trail was unique in that it excited and scared me, therefore, captivated all my senses at the same time. It is one of the greatest places that I have ever visited and it created a lasting impression on my mind. The glass trail is located high on the Tianmen Mountain in the Hunan province of mainland China. The area is famous with tourists for its beautiful national parks, mountain sceneries, the Chinese culture and a wide range of animal and plant species. In order to access the glass walkway, one has to use cable cars provided at the bottom of the mountain. Tianmen Mountain has the longest passenger cableway that allows the rider to get a clear complete view of the beautiful landscape, valleys and the vegetation around the area. The high elevation of the mountain leaves a lasting impression on an individual’s mind as one travels in the cable car (Darrall). The two hundred feet glass walkway is built on a cliff on the Tianmen Mountain. It is three feet wide and has a steel rail on the open side protecting the site observers from toppling over. Watching the view of the landscape from the skywalk is breathtaking as it provides a different panorama of the mountain. It provides a clear view of the moist, misty landscape. The roads, the rivers and other physical features seem minute from this view and

Comprehensive Examination for Capella Learner Essay

Comprehensive Examination for Capella Learner - Essay Example Kaya (1994) made it clear that in most developing and less developed countries the public libraries are one of the last parts of the infrastructure to be put into place. As a consequence, many developing and less developed countries have a significant gap between the information wants and needs of their mostly poor populations and the information and communications that could potentially be available to them through having more libraries with the latest ICT. The purpose of this paper will be to evaluate how information technology and telecommunications can aid librarianship in developing and less developed countries and help significantly increase the literacy of any given country's population through analyzing one technology installation as it relates to increased literacy. This paper discusses issues that are faced by librarians in developing and less developed countries. An Information and Communications Technology program is suggested to support the librarianship in developing and less developed countries to provide the means for possible improvement of their probable contributions in those countries. This paper considers two key factors as the main ideas. Number one is job satisfaction, which is an extremely important aspect in the structuring of an organization, especially one where motivation is one of its key economic drivers. Number two is libraries that are bundled with the learning environment of society in a developing country. Bearing in mind the relevant fact that in developing and less developed countries human resources is the number one service provider due to lack of technological advances, the issue of job satisfaction for the librarians in those countries becomes crucial to the implementation of positive changes in the socio-cultural context that can help those developing and less developed countries emerge as productive, empowered and proactive communities in the realm of economic and human development. . These significant issues will be discussed and analyzed in some detail. Then the discussion will be followed by the guidelines which should encapsulate the necessary information and communications regarding organizations and associations that can provide support for librarianship in developing and less developed countries aided with the help of the implementation of ICT initiatives that can really enhance the educational experience necessary for those developing and less developed countries to achieve higher degrees of collective welfare. The focus should be placed on the primary factors for funding and finding the proper technologies to support the librarianship in developing and less developed countries in such a synergic way that the learning community can surpass their present level of illiteracy/oral tra ditions, lack of knowledge and poverty through the extremely relevant value of education in all the realms of its implicit and explicit meanings. Without education, it is really impossible to achieve a minimum degree of civilization and development in any country, especially in poverty-stricken countries like the developing and less developed countries. Technology is a powerful means of empowering any

No Longer at Ease Essay Example for Free

No Longer at Ease Essay From Wikipedia, the free encyclopedia No Longer at Ease is a 1960 novel by Nigerian author Chinua Achebe. It is the story of an Igbo (also spelled Ibo) man, Obi Okonkwo, who leaves his village for a British education and a Job in the Nigerian colonial civil service, but who struggles to adapt to a Western lifestyle and ends up taking a bribe. The novel is the sequel to Achebes Things Fall Apart, which concerned the struggle of Obi Okonkwos grandfather Okonkwo against the changes brought by the English. Novels title The books title comes from the closing lines of T. S. Eliots poem, The Journey of the Magi: We returned to our places, these Kingdoms, But no longer at ease here, in the old dispensation, With an alien people clutching their gods. I should be glad of another death. Plot summary The novel opens with the trial of Obi Okonkwo on a charge of accepting a bribe. It then Jumps back in time to a point before his departure for England and works its way forward to describe how Obi ended up on trial. The members of the Umuofia Progressive Union (UPIJ), a group of Ibo men who have left their villages to live in ajor Nigerian cities, have taken up a collection to send Obi to England to study law, in the hope that he will return to help his people navigate British colonial society. But once there, Obi switches his major to English and meets Clara Okeke for the first time during a dance. Obi returns to Nigeria after four years of studies and lives in Lagos with his friend Joseph. He takes a Job with the Scholarship Board and is almost immediately offered a bribe by a man who is trying to obtain a scholarship for his little sister. When Obi indignantly rejects the offer, he is visited by the girl herself ho implies that she will bribe him with sexual favors for the scholarship, another offer Obi rejects. At the same time, Obi is developing a romantic relationship with Clara Okeke, a Nigerian woman who eventually reveals that she is an osu, an outcast by her descendants, meaning that Obi can not marry her under the traditional ways of the Igbo people of Nigeria. While he remains intent on marrying Clara, even his Christian father opposes it, although reluctantly due to his desire to progress and eschew the heathen customs of pre-colonial Nigeria. His mother begs him on her eathbed not to marry Clara until after her death, threatening to kill herself if Obi disobeys. When Obi informs Clara of these events, Clara breaks the engagement and intimates that she is pregnant. Obi arranges an abortion, which Clara reluctantly undergoes, but she suffers complications and refuses to see Obi afterwards. All the while, Obi sinks deeper into financial trouble, in part due to poor planning on his end, in part due to the need to repay his loan to the I-JPLJ and to pay for his siblings educations, and in part due to the cost of the illegal abortion. After hearing of his mothers death, Obi sinks into a deep depression, and refuses to go home for the funeral. When he recovers, he begins to accept bribes in a reluctant acknowledgement that it is the way of his world. The novel closes as Obi takes a bribe and tells himselt that it is the last one ne will take, only to discover that the bribe was part of a sting operation. He is arrested, bringing us up to the events that opened the story. Themes Though set several decades after Things Fall Apart, No Longer at Ease continues any of the themes from Achebes first novel. Here, the clash between European culture and traditional culture has become entrenched during the long period of colonial rule. Obi struggles to balance the demands of his family and village for monetary support while simultaneously keeping up with the materialism of Western culture. Furthermore, Achebe depicts a family continuity between Ogbuefi Okonkwo in Things Fall Apart and his grandson Obi Okonkwo in No Longer at Ease. Both men are confrontational, speak their minds, and have some self-destructive endencies. However, this aggressive streak manifests itself in different ways.

Phaedrus by Plato Essay Example for Free

Phaedrus by Plato Essay Of all the dialogues of Plato, this has got to be one of the most impressive of all. A display of conversations that did not rely on just mediocre questioning and explanation about a single topic. Walking around the country and providing conversations on just about whatever happens to them, the Phaedrus and Socrates walking conversation displays relevant matters and enlightening words. Tackling the topic of love was the initial subject that the two had taken into consideration. Talking about philosophies of love and their own takes on how love is, Socrates and Phaedrus showcase their sides by explaining what love is to them. Thus, this conversation about love ruled most of their walk. Along the way they tackled more enlightening matters The dialogues last part tackles about writing books and its capabilities to impart goodness on a person. They explain their considerable thoughts on books. In part 229c-230 b, Socrates reflects an affirmative belief on stories of myths such as the story of Bores and Orithyia. Socrates showcases his reasoning that he doesnt have enough time as well for himself to give explanation about such occurrence that happened in the place where the story was foretold thus he results to might as well be believing in it. He believes that skeptics dont have the luxury of time challenging and explaining the truth about other creatures, monsters and occurrences as well. Thus Socrates concludes that seeking out for truth with regards to said stories is ridiculous. He believes that even those people of science that tends to explain everything will also have such a difficult time on proving such claims and that there are more important matters other than challenging these stories. The conversational walk that Socrates and Phaedrus had in the dialogue displays amenable reasoning and provides ample knowledge upon readers.

The Major Macroeconomic Policy In Malaysia Economics Essay

The Major Macroeconomic Policy In Malaysia Economics Essay Among the major macroeconomic policy in Malaysia is to achieve sustained economic growth. Continued economic growth means an increase and expansion of an economy of a country. Increased economic activity is shown by the ability of an economy to produce goods and services increasing. To achieve sustained economic growth will increase a countrys income and per capita and can provide employment opportunities to the public. Continued economic growth to measure the performance of a countrys economic development. Continued economic growth means the economic development of a physical nature such as the total production of industrial goods, increase production of other economic sectors, infrastructure development, increase the number of school social and economic development or other. Continuing economic growth rate achieved by a country can be measured by the growth of real national income. In the economic growth we can see from the developments of an economic activity in terms of increased production of goods and services. To determine the growth of an economy, we can measure using real GDP or GNP. GDP is the total market value of all final goods and services issued by a country within a year regardless of who issued it. While GDP means the total market value of all goods, services produced by the end of the only citizen of a country within a year. There are factors that affect economic growth, continuing the development of educational standards and providing training facilities, the use of high technology, foreign investments and market expansion. Hence, to achieve low unemployment is one of the main macroeconomic policies in Malaysia. Unemployment means a condition in which part of the workforce who wants to work at a certain rate of wages in the market that cannot be any jobs. Labor or labor in an economy cannot be equated with the population in an economy. Labor can be referred to those aged between 15 and 58 years were working. While unemployment is not including school, college, university, and retirees. Unemployment is divided into 6 types of unemployment is frictional unemployment, structural unemployment, cyclical unemployment, technological unemployment, seasonal unemployment, and unemployment is not significant. The effect of unemployment will have an impact on the economy they do not encourage economic growth and will make the waste of factors of production. While the impact on individuals and society will lose the skills nor the person and the political and economic instability. To achieve a lower unemployment usin g monetary policy. Monetary policy to cope with unemployment in some way. First, reduce the statutory reserve ratio. When unemployment, the central bank should reduce the statutory ratio of commercial banks made. This will provide the ability for banks to increase lending. Meanwhile, brush will also increase public purchasing and to provide opportunities to meet the aggregate demand in the community. Hence, unemployment will be low and decreasing. In addition, lowering the bank rate or discount rate from the central bank to reduce unemployment. Bank rate is the interest rate charged by central banks to commercial banks. When the bank lowered rates by the central bank will lead to commercial banks will lower interest rates on public investment. Low interest rates will increase investment and to provide increased employment opportunities increased. Low inflation one of the main macroeconomic policy in Malaysia. Inflation means that prices are going in the general price level. Price means the price will generally reflect the overall price level of goods and services is available in an economy at a particular time. One method to reduce the general price level is taking a number of specific goods and services as a representative of the overall goods and services is there an economic performance and price will be measured using the price index. To achieve macroeconomic policy, we need to take several steps to achieve the lowest inflation rates. Among the basic use of physical. Physically able to control the tax policies of the items referred to the food, household goods, electrical goods, electronics and so forth. In addition, the terms of the administrative government should continue efforts to encourage healthy competition to produce goods and services performance of high productivity, technological modernization and competitiven ess of the industry in terms of product prices. Increasing food production capacity as well as to reduce the inflation rate. Finally, the balance of payments is one of the main macroeconomic policies in Malaysia. Definition of an account balance payments showing the inflow and outflow of foreign currency from any country. Foreign currency is to buy one currency and selling of another currency. The balance of payments is also a statement about the show business value. When the transaction value of its exports more than imports, the balance of payments in surplus and vice versa when the transaction value of its imports exceed exports, the balance of payments will be reduced.

The Morality of Euthanasia Essay -- mercy killing essay

People have the right to medical care, but pain and suffering for a person has to be one of the toughest things in life to deal with. In the health care world, few topics create a debate as heated as euthanasia. Euthanasia comes from the Greek word meaning good death. Euthanasia is the practice of ending the life of a person either by lethal injection or the suspension of medical treatment. Most religious beliefs say that God is the only one that has the right to decide the termination of any life. Euthanasia should be a person’s right of choice legally and ethically. People are faced with choices on a daily basis throughout their lives. Having the choice of euthanasia allows a quick, humane, and painless way to end pain and suffering. Even though a religious belief in God to end life and a person’s right to receive treatment, euthanasia should be a person’s choice because it is quick, humane, painless, and ends pain and suffering. Within the past twenty years th ere are presently countries or states that allow euthanasia as a means to end pain and suffering as a person’s right of choice. The newest state to add to the chart below is Montana in 2010. Religious beliefs make a persuasive argument against euthanasia. Religious beliefs are against euthanasia for God’s will to make the decision for a person’s final hour, yet a person should not suffer. According to most religions a person is not allowed to commit suicide and a person is not allowed to kill another. A person choosing euthanasia to end their pain and suffering would be a form of suicide. â€Å"Euthanasia is the logical form course of action for anyone who is not living a life of faith, hope, and love- that is, for the vast majority of the population on this planet. The on... ...es to help debunk ‘lies’. The Christian Century, 126(19), p18. Retrieved February 5, 2010, from Thompson Gale database. Collier, R. (2009, October 13). Euthanasia debate reignited. CMAJ: Canadian Medical Association Journal, 181.3, 462-463. Retrieved February 5, 2010, from Thompson Gale database. "Euthanasia." The Columbia Encyclopedia, Sixth Edition. 2008. Retrieved February 05, 2010 From Encyclopedia.com: http://www.encyclopedia.com/doc/1E1-euthanas.html Walker, D. (2009, October). Regarding the pain of others. First Things: A Monthly Journal of Religion and Public Life, 196, 2-3. Retrieved February 5, 2010, from Thompson Gale database. Williams, G. (2009, October). Assisted suicide and euthanasia: A natural law ethics approach. King’s Law Journal, 20.3, 553-556. Retrieved February 5, 2010, from Thompson Gale database.

The Struggle in Sylvia Plaths Lady Lazarus Essay -- Lady Lazarus Essa

The Struggle in Lady Lazarus  Ã‚  Ã‚      Lady Lazarus repeats the struggle between Nazi and Jew which is used in Daddy, with the Nazi atrocities a background across which the amazing, self-renewing speaker strides. The speaker orchestrates every aspect of her show, attempting to undermine the power an audience would normally have over her. She controls her body, instead of being a passive object of other eyes. The speaker orders her enemy to Peel off the napkin, telling the audience that there is a charge for her performance, but death to her is nothing but a big strip tease. Do I terrify? she asks rhetorically, she knows her effect on them. Lady Lazarus intentionally contributes to the spectacle that fetishises her; she compartmentalises herself, These are my hands, / My knees, harshly mocking the gentlemen and ladies as she reveals their morbid avidity. She is both pitying and scornful: Do not think I underestimate your great concern. Her disenfleshment at the hands of the enemy, viewed avidly by the peanut-crunching crowd, is something that she wills, just as ...

Poetry Is Key Essay

I interview Amani because she is a teenager guided by mentorship. She revealed to me how being mentored by positive, loving, and caring people has changed who she is as a person. She said â€Å"I see a big change in myself. It’s like my whole life I’ve been so angry and upset, and it was all because I was being misguided and I didn’t have the chance to become who I am now. † This interview helped me because It kind of showed me what type of response I should be getting from the kids in my program. It is simply a calibration of how the kids that decide to participate in my mentorship program should react. Frohman, Denice. â€Å"Denice Frohman – â€Å"Gangsta Poetry†Ã¢â‚¬  YouTube. YouTube, 16 June 2009. Web. 05 Dec. 2013. This video is a video of a youth poetry mentor for PYPM (Philadelphia Youth Poetry Movement) who also participated in the Unliter Us Campaign. In this poem she speaks about differ writing tools (metaphors, similes, personification, etc) and different types of poems (haiku, slam, etc). She also talks about motivating the youth to get involved in poetry and imagination. This poem will help me because It is not only an introduction to different types of poetry and all types of writing tools but it’s in a cool poem that, to me, will make the kids want to know more and be less reluctant to participate in my program. Howard, Zora. â€Å"Zora Howard Mama (lyrics). † YouTube. YouTube, 04 Mar. 2011. Web. 01 Feb. 2013. This is a video by a youth slam poet alumni named Zora Howard who is now on a traveling adult poetry group called Strivers Row. This video is of a poem she performed. The poem is in letter form so it starts out saying, â€Å"Dear Son,†. Evidently, she is talking to her son in the letter. Her son is in the army and she’s writing him on his birthday just reminiscing about all the things they used to talk about and do before he was drafted into the army. This poem will help me because performance wasn’t at a competition so the tension is low and she’s just releasing. Although, from my knowledge, the poem is just not real fact for her, it still tells a story in it. It will show the kids how to turn a poem from a regular free  form poem into a letter or a story. James, Cliche M. â€Å"Who Need’s Mentorship. † Personal interview. 27 Jan. 2013. I interview the mom of a boy who had never had any form of mentorship to ask her if she thought that mentorship was important and who did she think that it was for. She said that she thinks that it is a difference between â€Å"needing† mentorship and â€Å"wanting† it. She feels as though kids who going down the wrong road in life or kids who just have pain in there life that is hard to let go of should have mentorship. This interview helped me with my research because it, for the most part, proved to me that I made the right choice in targeting kids who have some pain in them, kids that practically have nothing to look forward to because of the situation that their parents are in. James, Nasir. â€Å"The Importance of Mentorship. † Personal interview. 27 Jan. 2013. I interview my nephew, a 15 year old boy who has had mentorship every super since he was 12. I asked him what the importance of mentorship was. At first he was a little reluctant because he though that he didn’t get much out of it but when I began to ask him other questions to break it down. Questions like was there anything about his personality that changed because of the interaction with someone who you could put your trust in and things like that. He ultimately said that after 3 years of being in contact with his mentors, he has seen a difference in who he is and that being with them, he now knows what kind of man he wants to be. He also said that if he didn’t have mentors, he would still have become a good person it would have taken a bit longer. This interview was important because I wanted to know how younger teens felt about mentorship because if they didn’t care, then there would be no purpose of me doing it in the long run because it wouldn’t have changed anything. Lissaint / Strivers Row, Carvens. â€Å"†Praise† by Carvens Lissaint. † YouTube. YouTube, 02 Feb. 2011. Web. 01 Feb. 2013. This is another video of a youth poet alumni from New York city. He is another member of the poetry group called strivers row and in his younger years, he was on the NYC poetry team that went to the nation wide poetry competition BNV (Brave New Voices) which  premiered on HBO in 2006. This poem is about poetry and every sense that plays a part in writing and speaking poetry. I think that this will help me because I know that a lot of people have a single story about poetry. A lot of people don’t really know what it cane be and in this poem, the poet Carvens Lissaint, touches in on all of that . Mans, Jasmine. â€Å"Michelle Obama by Jasmine Mans. † YouTube. YouTube, 25 Oct. 2010. Web. 01 Feb. 2013. This is a video of yet another strivers row poet. Jasmine Mans was on the NYC team in 2006. This is a video of a poem she recorded called Michelle Obama. This poem is about how first lady Michelle Obama inspires young black women to be great and do great things. It tells them that because she did it, that they can. I think that this will be a good video to use in my program because when I visited the shelter, there was a significant number of girls and I think that showing them this will help them find confidence. Perrin, Brianna. â€Å"The Importance of Mentorship. † Personal interview. 30 Jan. 2013. I interview a senior named Brianna Perrin about her experience with mentorship and community service to get a better understanding of how she felt about it afterward. I also got a chance to find out what she took from the experience as a person who had been mentored and decided to pass it on. I think that this interview was very helpful and very successful. It gave me a perspective of a person who had the same urge as I had. She expressed to me that to her it was more than just helping others and I feel the same way. Going to the shelter is about more than helping others its also a branch of growth for myself. â€Å"Poetic Devices. † Poetic Devices. N. p. , n. d. Web. 01 Feb. 2013. This is a link to a list of poetic devices. This link will be useful because I know that even I don’t know so It’ll help me and help the kids at the program. â€Å"Poetry. † Wikipedia. Wikimedia Foundation, 30 Jan. 2013. Web. 01 Feb. 2013. I decided to use this link because some people think that poetry is only one thing, when in all actuality, poetry can be many things. This will be helpful because it will give a mor formal introduction than me saying this is was a metaphor is. It will actually explain to them what things are and how they should be used. I also think that this will show the kids the overall brand of poetry so that they know that poetry can be almost anything. This will be just an outline for what I want the kids to take from this program come April or May. Shearlds, Khalil. â€Å"Mentorship. † Personal interview. 7 Jan. 2013. This is the Manager, Center for Parenting & Early Childhood Education at the People’s Emergency Center. I interviewed him about the importance of mentorship and who needs it. This interview was important for me to do because this is what he does on a day to day basis. He mentors kids to show them where they can go and to let them know that they don’t have to stay planted in a place where they aren’t happy just because someone put them there. This will be important in the long run because, not that I already didn’t know, i will always know my mission. â€Å"What Is Cognitive-Behavioral Therapy? † What Is Cognitive-Behavioral Therapy? N. p. , 05 Apr. 2007. Web. 04 Jan. 2013. This is a link to the definition of Cognitive Behavioral Therapy. I was talking to someone about my capstone and they told me that my whole idea fell along the lines of Cognitive Behavioral Therapy. When I looked it up it actually told me a lot about myself and why poetry seemed to work for me. Cognitive Behavioral Therapy is a psychotherapeutic approach that is directed toward dysfunctional emotions, maladaptive behaviors and cognitive processes. It’s basically disturbances of your feelings triggered by the things and stresses that you go through. This helped me because it told me almost exactly what these kids are going through inside. Young, B. â€Å"I Am A Queen – Urban Word NYC – BNV Semis 2008. † YouTube. YouTube, 24 July 2008. Web. 01 Feb. 2013. I decided to use this video of a New York City Poet B. Young. This poem was about his theory of why he would want to be a queen in the game of chess because it’s not about being the protected, he thinks that the protecter is the most important. I decided to use this video because I think it is a good perspective for young men to A realize how important a Queen/girl is and B to understand that being the protected or being the person who everyone who is always being looked after isn’t always who you want to be, sometimes you want to be apart of something bigger. Z. , Sharvon. â€Å"Philly Youth Poetry Movement. † Philly Youth Poetry Movement RSS 20. N. p. , 01 Feb. 2013. Web. 01 Feb. 2013. This is the website for PYPM or Philadelphia Youth Poetry Movement. This is the where I got my mentoring from so not to incorporate and utilize this source would be foolish of me. This website will give me the latest updates on the PYPM team, there videos and events that I could possibly invite my teens to. I can use the videos posted on the website and some of the ideas from poetry workshops to use during my program.

My Life in Twenty Years Essay

Now I find myself wildly enthusiastic about everything I do and I have made great plans for the future. I have variously decided to become a pilot, a journalist, an officer, a teacher and a doctor. I wonder how many of my dreams will be realized. In twenty years, I shall be thirty six. At the age of thirty six. I would have chosen one occupation and stuck to it. At the moment, the prospect of a routine life terrifies me. but at thirty six, any other way of living would be difficult. In spite of all my protestations of remaining a bachelor. I have a feeling that I will be married and be having children by then. I would probably have not more than two or three children. I shall probably have a couple of girls and a boy. I really am not in a position to say anything definite about the kind of woman I am going to marry. Probably I shall be married to a very quiet but intelligent woman who is very practical, efficient. understanding and realistic in her attitudes. Perhaps I would have finally decided to become a teacher. If I would emulate my teachers I should be dedicated and efficient, preparing my lessons thoroughly and teaching effectively. I would be conscious of the teacher’s responsibility for the mental, physical and moral development of the taught. I would be the badminton master of the school. If I would be a successful teacher. I would eschew the idea of becoming a headmaster. I shall have some material comforts and live a happy life. I will probably have a house of my own. I wonder what kind of magnificent television sets we will have then. There will be a whole lot of channels to choose from. If the satellite system is perfected, we shall be able to view television programs from all over the world. I love music. I expect in twenty years, the degree of fidelity in electronic sound reproduction to be so high that I can actually listen to great, realistic concerts in my own room. At the rate we are miniaturizing electronic combinations. I expect my entire sound system to be the size of a match box. My telephone will have that gadget that will enable me to see the person I am talking to. I wonder if domestic lighting will be the same. I can safely predict that my kitchen will probably look like some high-class science laboratory. There will be numerous labor-saving devices that will ease our domestic burden. Video tape recorders and regular home movies might help us to while away our time. I wonder what my car will look like. The material comforts that I would enjoy will not make me lose my values. I will not be living in an artificial world of my own. My children would he my first responsibility and I would treasure the company of my friends and relatives.

The Power of One

The Power of One, Booth, an Afrikaner, symbolizes the racial hatred and ignorance in Africa. Booth, unknown and foreign to other cultures and races, abuses P. K. For being the only English boy in a school of Afrikaners. The only way he knows how to cope with others different to himself is to abuse and to humiliate. He blames his own faults on those who have less authority. Booth is a symbol for all those in Africa who don't care for anyone but their own race. Booth does not accept P. K. So he sakes P.K. Regret even coming to the school. He bullies P. K. For being English. He would call P. K. â€Å"Bishop† and spit in his face, showing disrespect. Booth's hatred makes P. K. So terrified that he would wet his bed every night in fear, while Booth is the fearful one. His ignorance breeds fear. For P. K. ‘s whole school year, he had one friend, Mother Courage. Booth knows that the only way to hurt P. K. Is to kill his only friend, as well as his confidence. He hangs Mother Co urage and kills her by slinging a rock at her. Then he hangs P.K. , but Just as he is about to sling a rock at P. K. , Booth gets caught and gets expelled. Booth's fear of P. K. Gets him in trouble. His fear breeds hate. As the movies progresses, Booth's grudge over P. K. Heightens. Before, Booth would try to crush P. K. ‘s entire source of happiness, but once he notices It was not good enough, he goes for P. K. Instead. He blames P. K. For getting him expelled and â€Å"ruining† his life. He comes back for P. K. , attempts to kill him, and kills the African tribes. His hatred at P. K. Ads him to hate on all the South Africans helping him. He destroys the town and kills most of the Africans Just to find P. K. HIS hate breeds violence. Booth Is the obstacle that blocks P. K. And all the Black South Africans to happiness Just like racism and Ignorance was the obstacle for all of Africa. Ignorance breeds fear. Fear breeds hate. Hate breeds violence. Sadly, this describes B ooth's attitude toward P. K. And the South Africans. No matter how hard Booth tried to bring P. K. ‘s spirit down, P. K. Always won. It shows that P. K. N stand up to the abuse of Booth, as well as the black Africans can fight against the racism and Ignorance African persisted upon. By Mohammedan Booth would try to crush P. K. ‘s entire source of happiness, but once he notices it was destroys the town and kills most of the Africans Just to find P. K. His hate breeds violence. Booth is the obstacle that blocks P. K. And all the Black South Africans to happiness Just like racism and ignorance was the obstacle for all of Africa. Ignorance Booth, as well as the black Africans can fight against the racism and ignorance

Learning Preferences Essay

Describe your strongest dimension on the personality spectrum. My strongest dimension on the personality spectrum was kinesthetic. I think that the results of this test best describes the way that I learn best. Kinesthetic learning style refers to a way of acquiring knowledge in which the learner uses sense of movement to gain information about the world. This learning style is sometimes referred to as kinesthetic-tactile. Kinesthetic learners tend to loose interests in activities that rely purely on listening and viewing. Kinesthetic learners work best in activities that incorporate physical activity. I think that I learn best by using my hands, because when I can do hands on activities I pick up very well. When I can learn things by doing them I also tend to retain the skill easier. Describe how each practice activity reinforced or contradicted something about yourself. The results of practice one really reinforced my learning preference. The results were visual 30 auditory 28 kinesthetic 34 and tactile 28. The results indicate that I learn best using the kinesthetic learning preference. This practice also indicated that I learn well using the visual learning preference. In practice three I learned I prefer to use the more abstract approach and make connections to what is being taught using hypothetical situations rather than real world situations. Also I would prefer to have a more random style of teaching than the linear style. The linear style of teaching most likely too much of one set learning preferences and is not a variety of different styles mixed together.

Baseball Essay Research Paper I chose the

Baseball Essay, Research Paper I chose the subject baseball, because it # 8217 ; s a game I have loved since I was a small child. I have played baseball since I was five, and followed professional baseball since I was approximately nine. That is when I started roll uping baseball cards and watching the games. Although I had neer truly cared about baseball # 8217 ; s origin and history, recently I have been seeking to happen out every bit much as I can about it. Baseball # 8217 ; s beginning is unknown. Peoples believe many theories. One is that baseball originated from the British game of cricket. Another theory people believe is that baseball started when a immature male child was being chased by a group of older childs and they were throwing stones at him. All the male child had with him was his school books and a walking stick. When one of the childs threw a stone at him he hit it right back at him. When the childs saw this they were amazed. That gave the childs an thought. They got out their walking sticks and started to throw stones at each other. The victor was the 1 who hit it the farthest. Another theory is that in 1831 a male child named Abner Doubleday had his mas make him a ball out of bit leather and pieces of old narration and yarn. Abner and his brother Tim would travel in the pace and drama # 8220 ; catch. # 8221 ; Abner got tired of merely throwing the ball, so he thought of hitting the ball excessively. He would hold a # 8220 ; pitcher # 8220 ; # 8221 ; lob # 8221 ; the ball to the hitter who had a # 8220 ; hittin # 8217 ; stick. # 8221 ; The hitter would hit the ball every bit far as he could. Most people believe this narrative to be true. Around the 1850s recreational baseball squads began to jump up all over in the United States. During the early 1840s the first baseball game was recorded. Harmonizing to the New England regulations, if a hitter was hit by a ball thrown at him he was called out. Today a hitter needs to be either tagged by the participant with the ball, or have the first, 2nd, or 3rd baseman measure on the base if they had the ball in their manus. Although baseball has changed a batch, many things have stayed the same. Baseball used to be considered a gentlemen # 8217 ; s game. Merely the upper category played baseball. Since Baseball was a gentlemen # 8217 ; s game, # 8220 ; cussin # 8217 ; # 8221 ; wasn # 8217 ; T allowed. If you were caught # 8220 ; cussin # 8217 ; # 8221 ; you would hold to pay a six cent mulct. By the late 1860s everyone was playing baseball # 8211 ; from food market packers to concern proprietors. The amateurs formed a conference called the National League Association. If a squad wanted to go a portion of the NLA, and was good plenty, it would be accepted. The conference would form games, and do certain the squads had a topographic point to play. In 1881 the first professional baseball squad was formed. The NLA would non let them in because they wouldn # 8217 ; t let squads to pay its participants. Because of this, the Red Stockings set up their ain conference. They called it the American League Association. The National Association finally had to let professional squads in the conference because the American Association had so many more squads in their conference. Because baseball # 8217 ; s popularity had grown so much, the presidents of the ALA, and the NLA started to bear down admittance to games. Soon gamblers got involved. The NLA allowed chancing but the ALA banned it because the participants thought baseball was for amusement intents merely. In the NLA gaming got out of manus. The participants got involved with the gaming, and would intentionally throw a game. That happened more than one time. When the NLA tried to censor chancing in 1892 the conference became really unstable. Directors were seeking to discontinue, and the participants wanted to play in a just game, non a game that was lost on intent. In the early yearss of baseball Charles Comiskey pioneered many basicss of the game. He had the participants back-up each other # 8217 ; s throws, and catch the ball with two custodies. In the early old ages, foremost basemen played in disgusting district. Comiskey changed that. He had the first baseman drama on the left side of the disgusting line so that if the ball was hit his manner he could acquire to the ball, and do the drama. Charles was a # 8220 ; playing director # 8221 ; for the Washington Blue Caps. He played hurler, and developed the pitching manner called, # 8220 ; The Stretch. # 8221 ; A pitch where the hurler does non weave up, he merely stairss and throws the ball. Another pioneering participant was Denton True Young. Most people know him as Cy Young. The Cy is short for cyclone. He got that moniker because of his alone pitching manner. Because of Cy # 8217 ; s great ability to flip there is a fliping award named after him. The award is called the # 8220 ; Cy Young Award. # 8221 ; The award is given to the hurler who leads the conference in work stoppage outs and earned run average. In 1900 the National Association eventually became stable. The gaming had for the most portion stopped, and squads were willing to play once more. In 1908 backstop # 8217 ; s face masks and shin guards were invented. A individual could purchase a face mask for six dollars, and shin guards for seven dollars. During a game in 1909, an outfielder bruised his thenar on a fly ball he caught. He left the game but returned two innings subsequently with a brace of soft leather baseball mitts. He played the remainder of his calling with those baseball mitts. Everyone thought he was a chicken, but shortly everyone had a brace of the baseball mitts. Although baseball has changed a batch, many things have stayed the same, such as simple basicss. I think most professional baseball participants don # 8217 ; t cognize much about baseball # 8217 ; s past. If they took the clip to read about it they # 8217 ; vitamin D likely truly bask it. I learned a batch about baseball # 8217 ; s history while researching this study. I thought baseball had ever been around, and that all the regulations had been the same. I thought the same squads had been about since the beginning, but they have non. Thingss have changed, from the unvarying manner, to the type of wood the chiropteran is made of, to the type of narration used in the balls. I chose to compose about baseball # 8217 ; s beginnings because baseball is my favourite athletics. I learned a batch about who did what, and when they did it. I am glad I chose baseball, because I learned a batch about baseball # 8217 ; s history in America. Shapiro, Milton J. , The Day They Made The Record Book, New York: Julian Messner,1968. Dunham, Montrew, Abner Doubleday, New York: The Bobbs-Merrill Co. , 1965. Rosenburg, John M. , The Story of Baseball, New York: Random House, 1973. Schenck, Earl M. , Baseball, New York: Grosset and Dunlap, 1969.

Child psychology Essay Example | Topics and Well Written Essays - 1250 words

Child psychology - Essay Example During the childhood of Jennie Hawthorne, there were no any takeaway meals or frozen meals, and there are still no computers and no refrigerators and this is far different from the common environment of children. The life of Jennie Hawthorne in Bethnal Green is full of struggles, from her own family, environment, and herself; however, these factors influenced and transforms her life. Hundred of studies already documented the association between poverty and children's health, achievement, and behavior. There is an observed correlation between poverty and child outcomes, and it has an effect on child and adolescent well being. The income of a family appears to be strongly related to the children's ability and achievement than to their emotional outcomes. In the life of Jennie Hawthorne, she grew up in a family that full of struggles in life and poverty, she even needs to quit from school and go working. Most of her life, she had illnesses and it affects her childhood life. Their community is full of crimes, and she still recalls everything that she witnessed. Children who lived and experienced poverty have lower rates of school completion. Jennie Hawthorne encountered inadequate nutrition and fewer learning experiences, instability of residence, exposed to environmental toxins, family violence, and dangerous streets. The East end always signifies diversity in culture, there are always new immigrants arriving and there is ethnic mix of the twenties. These diversities can be observed through the names and faces of the people, some of them are from Lithuania, Russia, Poland, and Italy and they joined the Irish who arrived in the place during the middle of the 19th century. The Irish who tried to escape from the famine in Ireland and people never had an English name. Everything about the place was still in the mind of Jennie, she still remembers during the time when there were still no any buses or trains and it seems that the whole street was their playground. Jennie still remembers the ships that were packed at London's great river and for the people they considered France as a dream. Jennie still remembers all her memories in Bethnal Green, as her parents are fighting, and she remembers who she dreamed to go beyond the East End of her childhood that her study and work take her to strange places. The recall about the place, demonstrates how the young Jennie Crawley inhabited a small and very happy world in the East End. There is greenery in Victoria Park and it seems that everything was already there in the place. Poverty significantly affect the child development. The socioeconomic status has relationship with the child health and it is observed in most industrialized countries. This is observed in the occurrence of poverty especially by lack of material resources. Poverty is not a static condition, and there can be many entries and exits for this situation. Jennie Hawthorne P 3 mortality and morbidity, and poverty also affects the child health as it jeopardizes their future adult health. Most of the adult chronic health problems like cardiovascular diseases are originated from the pregnancy and during the first years of their life. The status of poverty is linked to poor child development and they are likely to have problems in completing school and they have low scores in

Fault Detection and Diagnosis using Principal Component Analysis of Literature review

Fault Detection and Diagnosis using Principal Component Analysis of Vibration Data from a Reciprocating Compressor - Literature review Example PCA has been employed with genetic algorithms (GA) in order to reduce data dimensionality for use in fault diagnosis of induction motors. PCA was employed to remove relative features, after which GA was employed to select the irrelative features and to optimise the ANN (Yang, Han and Yin, 2006). Fault detection and diagnosis of plant subsystems have also been attempted using PCA. Normal plant operation decomposed through PCA was compared to faulty operation data through PCA decomposition to create thresholds for taking corrective actions. Real time monitoring of plant operation data was compared to both data sets with thresholds settled through Q statistics in order to detect faults (Villegas, Fuente and Rodriguez, 2010). Vibration monitoring of helicopter transmissions has been attempted using tri-axial accelerometers and PCA processing of the obtained data. The three different dimensions of acceleration data obtained using accelerometers were reduced to a single dimension using PCA for simpler processing. This approach is seen to provide a simpler and computationally robust technique for vibration monitoring in highly complex systems (Tumer and Huff, 2002). Independent PCA models suffer due to the control limits required for the Q and T2 statistics. Also, the limits are produced assuming that the process data is Gaussian in character, which may lead to complications if the process data is not actually Gaussian in character. Probabilistic techniques have been used in conjunction with PCA (PPCA) in order to handle both Gaussian and non-Gaussian process data for fault detection and diagnosis in a process control environment. Outcomes signified improvement over simple PCA based control schemes, but certain areas still required improvement under the PPCA based control scheme (He et al., 2012). PCA applications to process control are growing over time. Polyester film process monitoring has been attempted using Q and T2 statistics through a PCA approach for multivar iate quality control (MQC). When compared to other techniques, PCA provided a more robust model for fault detection although diagnosis was not highly reliable. It could be inferred that PCA standalone approaches are best suited to fault detection since fault diagnosis requires the application of other techniques for established reliability (Qin, 2003). A combined index consisting of statistics Q and T2 has been developed in order to minimise the index when faulty variables are being isolated. This provides a better solution than applying the conventional approach of using statistics Q and T2 separately (Chen, Lee and Liu, 2011). It must be noted that PCA provides a simple reduction of dimensionality, but PCA processing is not suited to data streams with a large amount of outliers. A robust PCA (ROBPCA) method has been suggested for dealing with large dimension data using projection pursuit in combination with robust estimation of lower dimensions. Classification of outliers has been made possible through diagnostic plots (Hubert and Engelen, 2004). ROBPCA has been employed for fault detection and isolation in various theoretical situations in order to prove its worth over PCA. The findings signify that ROBPCA provides better results than PCA with its inherent ability to process large data sets (Tharrault et al., 2008). PCA has also been applied together with acoustic emission testing (AET) to deal with vibration monitoring of

Strategic Management in Action Assignment Example | Topics and Well Written Essays - 2750 words

Strategic Management in Action - Assignment Example Introduction Technology sector in the US includes more than 140,000 companies with combined annual revenue of about $900 billion. AT&T, IBM, Intel, Adobe, Apple, and Microsoft are the major companies (US Technolgy Sector Analysis, 2010). â€Å"Industry concentration is high in many segments with the largest 50 participants generating more than 60% of the segment revenue† (US Technolgy Sector Analysis, 2010). Scientific discoveries and new product developments form the basis of profitability in this industry. Both large and small companies can compete successfully – the mammoths have access to capital and marketing and the miniatures have domain-specific expertise. In the period Aug-10 to Jan-11, the Application Software industry has been on a bullish trend before being thrust into a bearish mode in the wake of the European sovereign debt crisis. The history of Apple begins in 1976 when Stephen Gary Wozniak and Steven Paul Jobs began working on the Apple I. When the design was finished Wozniak and Job’s tried to sell it to Hewlett Packard but there was no interest in the Apple I. By April 1976 Ron Wayne had joined Jobs and Wozniak and designed the first Apple logo. Wayne sees the financial risk being too high and resigns. In 1977 Apple becomes incorporated and in 1979 the Apple II is introduced. At this time development began on Apple’s first business computer, the Lisa. In 1980 Apple went public and by 1983 Apple had become the fastest growing company in history. Flash forward to 1998 when the iMac is announced and releases, it becomes the fastest selling PC in history. May 19th, 2001 Apple opens its first retail store in Los Angeles and Washington DC, followed by the introduction of the iPod in October (TAM, 2010). Among Apple’s long list of products include the iPad, iPhone, iPod, iTunes, Mac, PowerBoo k, and Power Mac. As of May 2010 Apple had a gain of 1.8% at $222.12 billion (Nosowitz, 2010). While Apple has produced some products that have experienced the same success as the iPod, for example Apple TV, the authors believed that the new projector laptop will be among Apple’s more popular products. SWOT Analysis The primary strength of APPLE is its strong presence in the market. It could be realized from the fact that it is the world’s number one brand in Asia, US and Europe. It has outperformed technology giants like Intel, IBS and Microsoft in many segments. Its strong presence in the market has helped it to aggressively acquire market share compared to many other companies that only have strong presence in their local markets. The company has the largest market share in MB and motherboard segments selling approximately 22 million pieces in FY09. APPLE is one of the rear technology companies that had made operating profits even though global economy was undergoin g a recession (Apple Annual Report, 2010). Another Strength of APPLE is its advanced and excellent Research & Development capability, efficient and effective supply chain, and mass production at a competitive production cost. These competitive strategies of APPLE have helped it to become a market leader in many products. In 2009, the company came up with first of its kind notebook and motherboard that was compatible with USB 3.0 securing a leading position in the segment (Apple Announcements, 2011). This was a shear display of Research initiatives of the company. With the use of technologies like e-commerce, the company had created an efficient supply chain which helps it with seamless flow of information and products among resources. Mass production done by APPLE helps it achieve economies of scale thereby increasing operating profits of the company. The primary weakness of the company is that it is investing a lot of amount in restructure activities involving spin-off of certain s ubsidiaries

Jackson asministratiom Essay Example | Topics and Well Written Essays - 500 words

Jackson asministratiom - Essay Example For that matter, Jackson established the rules needed to initiate the Indian removal. His efforts were based on the view that such actions can be undertaken on a publicly acceptable manner which he maneuvered with ease. His goal though on achieving his goal immediately created detrimental effects due to other issues that compounded the situation such as economy (Satz 64). This can be attributed to the fact that the government needed to provide for the needs of the Indian emigrants which on the other hand are often neglected due to the goal to finish at the fastest possible time. The said needs are in relation to the lands in the West that served as replacement for the tribal lands the Indians owned (p. 64). Basically the said issue is not a simple matter since it had caused undermining of the confidence and trust of the people. One of the reason is the focus on the said project had caused the leader to neglect other aspects of leadership causing a shift in the leadership load to the leaders of the state. This created criticisms on his leadership. He, at one glance can be judged to have an obsession of the said project since he had been working for the said goal even prior to his presidency (p. 97) There are different conflicts that resulted in the said policy. One of which is the Cherokee case in Georgia which resulted in the Treaty of New Echota signed by John Ridge. This did not resolve the issues though since Ridge was not the recognized leader. Jackson’s successor, Van Buren though enforced the treaty resulting to 4,000 deaths from the Cherokees in the Trail of Tears. Later on, the tribes from Georgia, Alabama, Mississippi, and Florida lived in associated with the white Americans refusing to leave the land but without creating conflicts (p. 126). The Indian removal resulted to the transfer of 45,000 American Indians to the western part of US. This is in addition to the millions of acres of lands purchased by the government. Such actions

Civil Rights Act and the Voting Rights Act Essay

Civil Rights Act and the Voting Rights Act - Essay Example Partly in response to King’s actions and his march to Washington, the government took the necessary actions in ensuring that there was equality in opportunities among all the people. It passed the Civil Rights and the Voting Rights Laws which effectively played a role in ending segregation within the American community (King & Lillback, 2003, 78). The other contemporary readings in the paper do not clearly indicate what role the government should play in ensuring that there is equality in opportunities. Brittain is pessimistic about the achievement of the integrated society that Dr. King believed and sacrificed himself for. Shelby Steele, a male, argues that African American should be responsible for their uplift whereas the white community should be responsible for providing the moral support required. He also states that the white community should be responsible for fighting racism that lingers within it. Steele additionally raises vigorous opposition against the Affirmative Action law in his works (King & Lillback, 2003, 97). ... utality and slavery contrasted the promises and liberties in farming, which President Jefferson termed as the guarantor of virtues along with morality in the American society. The author does not, however, state which method the government should adopt to end the vices (King & Lillback, 2003, 99). D’ Souza, on the other hand, who is a conservative, urges that the American Revolution principles should be conserved. In his book titled â€Å"We the Slave Owners†, the author argues against classical liberalism and old virtues along with the belief that man’s nature is fundamentally good and for these reason enormous conflicts emerge. He additionally states that the mediation process should be carried out by organizations such as the UN. The author does challenge the beliefs of concepts like affirmative action along with issues concerning social welfare. He finally attributes the majority of the current problems and other social issues being experienced to cultural th eft (D’ Souza, 154). The civil rights law that came into being in the year 1964 banned discriminatory actions against women and African Americans within their society which included the issue of racial segregation. It ended the inequalities that existed between the requirements for various voters within the system while also ending racial restrictions that existed in their working areas, schools along with public places and facilities. The American government through their voting rights law outlawed discrimination in their voting systems in the year 1965. The reason for enacting the law was because it had brought a lot of disenfranchisement among the African American society living within the United States of America (King & Lillback, 109). The law specifically prevents any standards, practices or

ISMG Essay Example | Topics and Well Written Essays - 500 words - 1

ISMG - Essay Example We would ask our customers and employees to leave suggestions and comments in our suggestion boxes placed inside the cafà © and also on our websites in order to encourage an open line communication. With coming suggestions and comments we would be able to know our lacking and immediately start working to improve our services. We here in Broadway Cafe use e-business strategy to be in touch with our customers and also to attract new consumers. As we are working with online business services we keep our customers update with new offers. We will give opportunity to our customers to create an online account to give them opportunity to keep in touch with us. Our registered customers will get periodic offers and discount through email. We will use social media for promotions and customer attractions. There could be three easy ways for our customer to keep in touch with us easily. E-business strategies being very cheap advertising solution will help Broadway Cafe to attract customers and grow sales and providing encouragements for customers to visit the cafe. The advertisement will contain promotional discount coupons for encouraging more purchases which will also increase sales. Cafà © Broadway could take advantage by effectiveness metrics. Our website will get our name out to the general public, promoting special deals and offers, etc. With the use of effectiveness metric, we will be able to get feedback from our customers and to see how much consumers are satisfied with Broadway Cafe. We will use tracking options on our website to track the amount and number of time visitors spends on our website. We would use online ordering process to communicate the requirements to our partners and suppliers. Online website also give us an opportunity to setup an online ordering system for customers for online ordering. We can use email for communication with our partners and suppliers. Online communication is the easiest way for us to reach our