McDonald going to Russia Coursework Example | Topics and Well Written Essays - 1250 words

McDonald going to Russia - Coursework Example The company does this by itself and in consideration of the communities around which they operate. One major factor that has made the company going is that, they have been a focused on doing the right thing just from the beginning. This has made their values define who they are, what they do and how they operate (McDonald, 2010). If McDonald would like to take its restaurant services to Russia, there are various considerations that the company management should take into consideration before doing the launch. The considerations are on the marketing issue of the company. After carrying out an adequate environmental analysis of the companys external environment, it would be wise for the company to include an analysis of how the possibility of launching its products and services in Russia. To be able to do this, the company can consider the analysis around communication, consumption, country culture, and consumer behavior. These are issues in marketing that re usually categorized under 12Cs of marketing. However; for this kind of assignment, just the five Cs are found more appropriate and will highly count when trying to launch McDonalds products in Russia. This report will majorly dwell on the discussion of the consideration of McDonalds entry into Russia and the extent to which part of the 12 Cs mention above will influence its entry into this market. The first C that McDonald would mind thinking about before deciding to enter into Russia will be on Communication. Communication in this sense will mean a lot as communication usually means a lot in any form of business. McDonald, to begin with, will have the task of knowing the major language that is being spoken u the Russians. This would be important as it is a language that facilitates communication. The essence of this is that, it is usually necessary that the company staff communicates with the customers on various issues of concern so that most of the business can be solved. The