ISMG Essay Example | Topics and Well Written Essays - 500 words - 1

ISMG - Essay Example We would ask our customers and employees to leave suggestions and comments in our suggestion boxes placed inside the cafà © and also on our websites in order to encourage an open line communication. With coming suggestions and comments we would be able to know our lacking and immediately start working to improve our services. We here in Broadway Cafe use e-business strategy to be in touch with our customers and also to attract new consumers. As we are working with online business services we keep our customers update with new offers. We will give opportunity to our customers to create an online account to give them opportunity to keep in touch with us. Our registered customers will get periodic offers and discount through email. We will use social media for promotions and customer attractions. There could be three easy ways for our customer to keep in touch with us easily. E-business strategies being very cheap advertising solution will help Broadway Cafe to attract customers and grow sales and providing encouragements for customers to visit the cafe. The advertisement will contain promotional discount coupons for encouraging more purchases which will also increase sales. Cafà © Broadway could take advantage by effectiveness metrics. Our website will get our name out to the general public, promoting special deals and offers, etc. With the use of effectiveness metric, we will be able to get feedback from our customers and to see how much consumers are satisfied with Broadway Cafe. We will use tracking options on our website to track the amount and number of time visitors spends on our website. We would use online ordering process to communicate the requirements to our partners and suppliers. Online website also give us an opportunity to setup an online ordering system for customers for online ordering. We can use email for communication with our partners and suppliers. Online communication is the easiest way for us to reach our